VCCP launches Bluebook campaign for O2

LONDON - VCCP has launched a £4.5 million marketing campaign to promote a new number back-up service from mobile provider O2.

Bluebook...new campaign for O2
Bluebook...new campaign for O2


The O2 Bluebook campaign will span television, cinema, print and online media, and will also include an interactive promotion with the Metro newspaper.

The TV ad shows a woman collecting messages and photos and then storing them in a scrapbook of memories.

Michael Sugden, managing director at VCCP said: "Memories are one of our most cherished possessions, yet too often they are trapped on your mobile phone. O2 Bluebook can release them in an instant."

TV credits

Project name: Blue book
Client: O2
Brief: To Launch new service
Creative agency: VCCP
Agency Producer: Laura Cooper
Copywriter: Nathaniel White
Art director: Ben Daly
Planner: Bambos Neophyton
Media Agency: Zenith OptimediaMedia planner: Jo Lunn
Media Spend: £4.5 million
Production Company: Bare Films
Director: Aaron Bowen
Post-production: Absolute Post Audio post-production: Wave
Exposure: Heavy weight -All media