VCCP posters relaunch Jordans muesli

LONDON - VCCP is helping relaunch the Jordans muesli range with a press and poster campaign highlighting the brand's commitment to growing all cereals in a natural way.

Jordans...relaunch campaign by VCCP
Jordans...relaunch campaign by VCCP

Using bright, bold colours, the ads portray typical farmland scenery, with one of five different slogans displayed in the lower half of the print.

Some of the slogans include "We think inside the box", "Now there's a mouthful" and "We use the mother of all ingredients. Nature."

Scattered around the text are images of ingredients used in the muesli, and a picture of the redesigned cereal box.







Credits

Project name
Jordans brand re-launch / muesli campaign
Client
Jordans
Brief
Drive re-appraisal and trial by increasing relevance of the benefits of Jordans products for the target audience.
Creative agency
VCCP
Agency Producer
n/a
Copywriter
Ken Taylor
Art director
Gavin McDonald
Planner
Dale Gall
Media Agency
MPG
Media planner
Jo Reber (Print), Emmie Sergeant (outdoor)
Photographer
Lol Keegan
Exposure
Magazines and 6 sheets