VCCP posters relaunch Jordans muesli

LONDON - VCCP is helping relaunch the Jordans muesli range with a press and poster campaign highlighting the brand's commitment to growing all cereals in a natural way.

Jordans...relaunch campaign by VCCP
Jordans...relaunch campaign by VCCP

Using bright, bold colours, the ads portray typical farmland scenery, with one of five different slogans displayed in the lower half of the print.

Some of the slogans include "We think inside the box", "Now there's a mouthful" and "We use the mother of all ingredients. Nature."

Scattered around the text are images of ingredients used in the muesli, and a picture of the redesigned cereal box.


Project name
Jordans brand re-launch / muesli campaign
Drive re-appraisal and trial by increasing relevance of the benefits of Jordans products for the target audience.
Creative agency
Agency Producer
Ken Taylor
Art director
Gavin McDonald
Dale Gall
Media Agency
Media planner
Jo Reber (Print), Emmie Sergeant (outdoor)
Lol Keegan
Magazines and 6 sheets

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