VCCP scoops £4m Rated People task

Rated People, the online trades people recommendation service, has appointed VCCP to handle its £4 million integrated ad account.

The agency won the business after a three-month pitch process that also included DLKW Lowe, Beattie McGuinness Bungay and Tullo Marshall Warren.

Launched in 2005, Ratedpeople.com is the UK's largest trade recommendation service, helping consumers find tradespeople by providing ratings and reviews of them from previous experiences.

Earlier this year, the company launched its first TV spot, which was created in-house. In September 2008, it appointed the digital agency Crayon to handle a digital ad campaign to promote the relaunch of the ratedpeople.com site. It uses Punch Communications to handle sales promotion, PR and some social media activity.

Media for Rated People is handled by the7stars.

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