LONDON - VCCP has been appointed to handle the £7 million advertising account for Standard Life.
VCCP won the business after a pitch against undisclosed agencies. The agency will initially work on the launch of a new product for the company later this year.
Standard Life ended its 18-month relationship with Saatchi & Saatchi in August soon after the agency had won the £15 million Axa business in May.
Standard Life, whose headquarters are based in Edinburgh, provides pensions, healthcare insurance, investment management and banking products worldwide.
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