VCCP wins £7 million Standard Life account

LONDON - VCCP has been appointed to handle the £7 million advertising account for Standard Life.

Standard Life... new agency
Standard Life... new agency

VCCP won the business after a pitch against undisclosed agencies. The agency will initially work on the launch of a new product for the company later this year.

Standard Life ended its 18-month relationship with Saatchi & Saatchi in August soon after the agency had won the £15 million Axa business in May.

Standard Life, whose headquarters are based in Edinburgh, provides pensions, healthcare insurance, investment management and banking products worldwide.