VCCP wins Burton's Foods advertising account

Burton's Foods has appointed VCCP to handle its consolidated advertising account.

Burton's Foods: Cadbury Fingers ad
Burton's Foods: Cadbury Fingers ad

The agency won the business following a pitch against Beattie McGuinness Bungay, CHI & Partners and MCBD.

It will now be responsible for handling the advertising for Burton’s entire portfolio of brands, which includes Cadbury Fingers, Maryland Cookies, Wagon Wheels and Jammy Dodgers.

Previously, Burton’s advertising work was split between Adam & Eve and Fallon. Both agencies declined to re-pitch for the business.

The process was handled by Burton’s chief marketing officer Stuart Wilson, who joined the company from Premier Foods in July.

Earlier this year Adam & Eve rolled out a new 60-second spot for Cadbury Fingers which showed animated versions of the product acting out iconic moments in history.

Wilson said: "By focusing on a strong working relationship with one creative agency we will be able to form a much stronger and more focused partnership that will be key in driving growth of our Power Brands and our business as a whole."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content