- Following a competitive review, Vega Technologies has selected Publicis Dialog, San Francisco, as its first US agency of record.
Publicis Dialog, which is the integrated communications division of Publicis, will create an integrated marketing campaign to promote Vega's Ultra Thin Client technology for adding PCs to a small or home office.
Publicis Dialog will begin working on the Vega campaign immediately. The US campaign will include print advertising, online promotion and direct marketing, and has an estimated budget between $1 and $3 million.
Designed for small businesses and home offices, Vega Technologies' hardware and software products enable a computer user to create a virtual computer network using only one PC.
Using a VGA card, a user can run a cable from the primary computer to a junction box, which can support additional monitors, keyboards and mice. From separate terminals, multiple users up to 50 feet away can simultaneously access programs and files on the host PC, as well as make online connections through its modem.