Velvet 'baby MD launch' by Fallon London

Three layers are better than two and SCA Hygiene has just launched a new TV campaign for its new triple-layered Velvet toilet tissue brand saying as much. The work by Fallon launches the new three-layered variant, which replaces the scrapped Double Velvet brand. The 40-second film is the story of the managing director of the factory -- employed to make sure the new paper is gentle enough even for a baby's skin. The computer-generated baby walks around the factory, dressed in a business suit, surrounded by his adult colleagues. In one scene he kicks off a meeting with a nursery rhyme and in another he hugs a giant toilet roll. The film breaks on February 6 and will be followed by 30- and 10-second cut downs.