Venturedome, the internet portal that helps entrepreneurs to raise
venture capital, has appointed Mustoe Merriman Herring Levy to spearhead
its pan-European launch.
The site, which unites entrepreneurs with investors and advisors, is
aiming to be the dominant online private equity community across Europe,
generating news and information, advice and business opportunities.
Mustoe Merriman is launching the UK arm of the campaign this month,
which will run across national broadsheet newspapers.
One print execution set against a black backdrop features a sailing
ship, entitled ’your business’, and a lighthouse which represents
In another execution, ’your business’ is depicted by a series of steel
cogs while ’venturedom.com’ is represented as an oil can.
Nick Mustoe, the chief executive at Mustoe Merriman, said: ’Mustoe
Merriman has led the ad industry in its view of sharing risk and reward
with its clients by advocating a remuneration system based on payment by
Darren Neylon, the chief executive of Venturedome, said: ’We have a
tremendous confidence in Mustoe Merriman’s ability to establish the
brand as the number one online resource for entrepreneurs.’
The portal will also offer a recruitment service, details of businesses
up for sale and information on industry events.
The campaign was written by Rossie Elston and art directed by Mary-Sue
Lawrence. The typography is by Unreal. Media is through Starcom Motive.