Venturedome gives pan-European task to Mustoe Merriman

Venturedome, the internet portal that helps entrepreneurs to raise venture capital, has appointed Mustoe Merriman Herring Levy to spearhead its pan-European launch.

Venturedome, the internet portal that helps entrepreneurs to raise

venture capital, has appointed Mustoe Merriman Herring Levy to spearhead

its pan-European launch.



The site, which unites entrepreneurs with investors and advisors, is

aiming to be the dominant online private equity community across Europe,

generating news and information, advice and business opportunities.



Mustoe Merriman is launching the UK arm of the campaign this month,

which will run across national broadsheet newspapers.



One print execution set against a black backdrop features a sailing

ship, entitled ’your business’, and a lighthouse which represents

’venturedome.com’.



In another execution, ’your business’ is depicted by a series of steel

cogs while ’venturedom.com’ is represented as an oil can.



Nick Mustoe, the chief executive at Mustoe Merriman, said: ’Mustoe

Merriman has led the ad industry in its view of sharing risk and reward

with its clients by advocating a remuneration system based on payment by

hard results.’



Darren Neylon, the chief executive of Venturedome, said: ’We have a

tremendous confidence in Mustoe Merriman’s ability to establish the

brand as the number one online resource for entrepreneurs.’



The portal will also offer a recruitment service, details of businesses

up for sale and information on industry events.



The campaign was written by Rossie Elston and art directed by Mary-Sue

Lawrence. The typography is by Unreal. Media is through Starcom Motive.



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