Venus "Floral vaginas" (in-house)

Beauty brand Venus has erected two billboards in London featuring floral displays shaped like women's pubic hair.

The in-house work sees installations in Shoreditch and Mare Street promoting the launch of Venus for Pubic & Hair Skin Collection. They are intended to give women more confidence to talk about their pubic hair and skin.

The colourful displays were created by local florists and will remain on show for two weeks. They are part of the brand's #FreeTheVulva campaign.