Verica Djurdjevic handed partner role at PHD

LONDON - PHD has hired Verica Djurdjevic as a managing partner to replace Lindsay Weedon, who left the agency to join the WPP-owned Maxus as its chief executive in July.

Djurdjevic…joining PHD
Djurdjevic…joining PHD

Djurdjevic will start at PHD in November and be responsible for accounts including Sainsbury's.

She joins from Mediaedge:cia, where she held the role of client services director. She started at the WPP agency seven years ago and was part of the team that won the Lloyds media pitch.

Djurdjevic was previously the group strategy director with Mediaedge:cia and has also worked on accounts including Morrisons, Wickes, Specsavers and Next.

Daren Rubins, the PHD managing director, said: "We are thrilled to have someone of Verica's reputation and experience joining PHD."

Separately, PHD has also promoted its head of direct, Paul Hawkey, and its broadcast director, Andy Spray, to its board.

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