Verizon uses LeBron James to crush kids' dreams in latest spot

Generation Z has a better chance of becoming scientists or technologists than the next LeBron James.

When asked what they want to be when they grow up, the kids featured in Verizon's latest spot "#weneedmore" answer typically. They want to be pro-athletes, famous musicians or fashion models. None of them want one of the 9 million jobs in STEM fields, and to Verizon, that's a problem. To fix it, the company enlists the help of NBA great LeBron James, Victoria's Secret supermodel Adriana Lima, NFL quarterback Drew Brees and others in a 90-second spot from R/GA. These celebrities bluntly tell kids that the chances of them being famous are slim. But the chances to make a difference in science and technology are far greater. To help improve STEM's appeal, the brand launched Verizon Innovative Learning, an initiative that funds programs for nonprofits and schools to encourage today's youth to consider a different career.  

Credits

CREDIT LIST
Length
60
Spots
Agency
Client
Verizon Credits
Chief Marketing Officer
President, Verizon Foundation
Director, CSR Marketing
Manager, CSR Marketing
Manager, CSR Marketing
Agency
Executive Creative Director
Sr. Art Director
Sr. Copywriter
Managing Director
Account Supervisor
Account Executive
Sr. Producer
Executive Content Producer
Senior Content Producer
Sr. Manager Business Affairs
Coordinator, Business Affairs
Director Post Production
Video Editor
Business Affairs Managers
Production
B-Reel
Director of Photography
Executive Producer
Producer
Production Supervisor
Post-Production
Cut and Run
Editor
Producer
Color Grading & Finishing
Jogger
Company3
Music
ELIAS
Composer
Creative Director
Producer
Sound Design/Mix
Heard City
Sound Engineer
Producer

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