Very.co.uk "Anna and Ulfie" by St Luke's

Online retailer Very.co.uk returns to the animated world of last year's Christmas ad to tell the story of Anna, a girl who is determined to give a gift to everyone on her list, including the one who deserves it most - Santa.

She is aided by her cherished toy wolf Ulfie (Swedish for wolf), who comes to life for an epic gift-giving journey in which the brand’s pink cube is evident throughout.  For the first time Very has added merchandise to its Christmas campaign – a toy Ulfie will be on sale along with pyjamas, slippers and Anna’s duffel coat. A social campaign running alongside the ad features a series of videos in which children are asked to choose between receiving their most wanted gift or giving something to their parent – with heart-warming results.

The work was written by Tom Hopkins and art directed by Marcus Smith at St Luke’s, and directed by AgainstAllOdds through Passion Pictures. 

Credits

Creative agency
Chief creative officer
Creative partner
Art director
Copywriter
Business lead
Account director
Account manager
Agency producer
Media planning & buying
Mobile agency
Director (Swedish collective)
Production company
CG production
CG producer
CG supervisor
Lead lighting
Lead modelling
Lead animation
Post-production
Music production company
Composer (original composition)
Audio post-production

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