"Anna and Ulfie" by St Luke's

Online retailer returns to the animated world of last year's Christmas ad to tell the story of Anna, a girl who is determined to give a gift to everyone on her list, including the one who deserves it most - Santa.

She is aided by her cherished toy wolf Ulfie (Swedish for wolf), who comes to life for an epic gift-giving journey in which the brand’s pink cube is evident throughout.  For the first time Very has added merchandise to its Christmas campaign – a toy Ulfie will be on sale along with pyjamas, slippers and Anna’s duffel coat. A social campaign running alongside the ad features a series of videos in which children are asked to choose between receiving their most wanted gift or giving something to their parent – with heart-warming results.

The work was written by Tom Hopkins and art directed by Marcus Smith at St Luke’s, and directed by AgainstAllOdds through Passion Pictures. 


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