Online retailer Very.co.uk returns to the animated world of last year's Christmas ad to tell the story of Anna, a girl who is determined to give a gift to everyone on her list, including the one who deserves it most - Santa.
She is aided by her cherished toy wolf Ulfie (Swedish for wolf), who comes to life for an epic gift-giving journey in which the brand’s pink cube is evident throughout. For the first time Very has added merchandise to its Christmas campaign – a toy Ulfie will be on sale along with pyjamas, slippers and Anna’s duffel coat. A social campaign running alongside the ad features a series of videos in which children are asked to choose between receiving their most wanted gift or giving something to their parent – with heart-warming results.
The work was written by Tom Hopkins and art directed by Marcus Smith at St Luke’s, and directed by AgainstAllOdds through Passion Pictures.