Very.co.uk "Different sides" by St Luke's London

Very.co.uk has launched its autumn/winter campaign with an ad shot with a split screen that manages to fit in plenty of costume changes.

The £1m TV campaign went live during Cold Feet on ITV1 on 5 September.

The ad is part of an integrated £3m campaign including two 30-second films, fashion and lifestyle magazine coverwraps and gatefolds, plus out-of-home, digital OOH, video-on-demand, digital takeovers, behind-the-scenes activity and social content.

Credits

Brand lead, Very.co.uk
Planning director
Creative director
Agency producer
Planner
Business lead
Account director
Media
Production company
Director
VFX producer
MPC
VFX supervisor
MPC
Audio post-production
Photographer

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE