Very.co.uk, the online retailer, has released a TV ad to promote its new womenswear range, Definitions. The spot, created by St Luke’s, focuses on the idea that the right outfit can make banal activities feel fabulous. It features stylishly dressed women frozen like mannequins doing day-to-day things, such as shopping, photocopying and bowling. The ad ends with the line: "Whatever you do, do it in style." The campaign also includes print, outdoor and digital executions. It was written by Ed Redgrave, art directed by David Wigglesworth and directed by Canada through Partizan.
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