"the journey" by St Luke's, the retailer, continues its recent brand repositioning with a Christmas ad that encourages shoppers to "get more out of every day" during the festive season.

Created by St Luke’s, the spot follows many giant pink boxes – which represent the Very logo – as they overcome obstacles such as a blizzard to reach their recipients’ homes by Christmas. The £9.7 million integrated campaign includes TV, press, out-of-home, video-on-demand, bumpers, a digital takeover and social content. The work first aired on Channel 4 during Gogglebox on 6 November. 


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