Very.co.uk is launching its Christmas ad campaign tonight (1 October).
The campaign by Grey London features a 30-second film airing on ITV at 9pm, ahead of Grantchester. The ad follows confused trick-or-treaters visiting a house already decorated for Christmas. It will be supported by OOH and other above-the-line activations in the run-up to Christmas.
The film was directed by Frank Todaro through Moxie Pictures. The copywriter at the agency was Jesse Little. Media is being handled by Dentsu.