Media duties for Piaggio are handled on a local basis but the motor company is thought to be keen to explore the benefits of consolidation. Recent advertising activity for the Vespa brand has focused on the scooter's eco-friendliness, while Piaggio is also promoting the launch of its MP3 hybrid electric scooter. TBWA\Italia was appointed to handle the creative for the Piaggio and Vespa brands in 2005. Mediaedge:cia has handled UK media in the past but there is no incumbent on the account.
Piaggio Group, the company behind the iconic Vespa scooter brand, has called a review of its pan-European media agency requirements.