Vespa "Vespizzatevi" by BBH

Vespa revives its 1950s slogan in illustrations that recapture the positivity of post-war advertising.

As the housebound masses look forward to some semblance of normality, the ads show scooter drivers as they return to the freedom and small joys of everyday life after lockdown. One poster shows the sun riding on a scooter alongside the tagline "together at last", while another depicts the moon on a late-night drive. 

Spanning out-of-home, press and social, the work was created by Wil Maxey and Marc Rayson.