Patrick Collister, Ogilvy & Mather’s executive creative director,
has hired the veteran creatives, Malcolm Gaskin and John Kelley, to run
the agency’s Ford business.
The pair replace Leon Jaume and Billy Mawhinney, who quit in the same
week for WCRS and Euro RSCG Wnek Gosper respectively (Campaign, 22
Gaskin, the former Woollams Moira Gaskin O’Malley partner who has been
freelancing at the agency for some months, takes the title of creative
director, Ford of Britain, and also becomes head of art at the agency.
Kelley, the ex-Publicis creative director, joins as creative director of
Collister said: ’John has a fantastic reputation. There’s no doubt he’s
an Ogilvy type - he’s quiet but effective, incredibly talented but not a
massive ego. As for Malcolm, it is wonderful to have someone in the
agency running Ford who’s been a creative director since the early 80s
and who has been running famous agencies including his own for ten years
Gaskin commented: ’I’ve been freelancing through choice since the demise
of Woollams Moira. I’ve worked with really good people and have been
doing advertising rather than dealing with lawyers. After spending eight
years in the pressure cooker of my own agency, I was reluctant to dive
into the first thing.
’Since I’ve been at O&M, I’ve realised I’m a big client kind of person.
Ford has been doing good work and has got some whizzy new cars - and
it’s good to be doing the next generation of advertising.’
Kelley added: ’I was looking for a big, creative, director-level job. I
love cars, and the quality of work on European clients has changed
beyond all recognition.’
Gaskin helped found Woollams Moira in 1987. Following the agency’s
collapse in August 1995, he freelanced at a number of agencies,
including WCRS, BMP DDB and Bartle Bogle Hegarty. Before helping to
establish Woollams Moira, he worked at TBWA and Leo Burnett.
Kelley was previously a senior writer and vice-chairman at TBWA working
on accounts including Nissan. He left earlier this year following the
merger with Simons Palmer. Before that he was creative director at
Publicis, until Gerry Moira was hired over his head as executive
creative director following the collapse of Woollams Moira. Before
joining Publicis, Kelley was a senior creative at Abbott Mead Vickers