Veuve Clicquot explores radical British moments in pop-up

Champagne brand has worked with artists to create installations around the idea of rebellion.

Veuve Clicquot explores radical British moments in pop-up

Veuve Clicquot, the premium Champagne brand owned by LVMH, is exploring radical moments in British culture as part of its annual event that celebrates its founder, Madame Clicquot.

This year's Widow Series will be called "Rebels" and is billed as a "metaphorical nightclub", because the brand says this is a "catalyst to where great things begin".

The activation will have six rooms, with installations around music, fashion and film. Those involved include film-making duo Warren Du Preez and Nick Thornton Jones, installation artists Rebecca Louise Law and Anna Burns, and musicians James Lavelle (Unkle) and Joe Goddard of Hot Chip.

The event runs for three nights from 15 November on London's South Bank and was created by British graphic designer and creative director Tom Hingston.

Jean-Marc Gallot, president of Maison Veuve Clicquot, said: "To quote Madame Clicquot: ‘The world is in perpetual motion and we must invent the things of tomorrow.' And it is this notion of creativity that we celebrate through the Widow Series."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now