Confirmed to take place between 5pm and 10pm on 29 October at The College, which was once occupied by Central Saint Martins, the exhibition will comprise a series of spookily themed rooms.
The building itself will appear dark upon arrival, apart from entrance, which is to glow in Veuve Clicquot’s iconic yellow colour.
Undertakers dressed in full Victorian morning suits will greet guests, who will then make their way into room one, where the projections of three fashion horror films will be available for viewing.
In room two, British artist Rose Robson will perform a live taxidermy session surrounded by an installation that showcases her work, meanwhile in room three Amanda Harlech’s The Witchery will feature a large tree installation in its centre. The tree will utilise shadows and sound effects to create an eerie atmosphere that looks at female empowerment through witchcraft.
The Tattoo room will shine the spotlight on the work of tattoo artist Scott Campbell, meanwhile a nearby candlelit room will showcase fashion illustrators' SS16-inspired work, albeit with a Halloween-inspired twist.
The experience will also feature a Veuve Clicquot bar, where attendees will be able to purchase champagne by the glass or bottle. There are also a range of tasting experiences and packages available to enjoy as part of the exhibition, including champange and matching canapé options.
In a nod to the freedom of expression associated with Halloween, each year Veuve Clicquot will team up with an individual from the arts and/or creative world to produce the experience.
For the inaugural event, the champagne house has selected photographer Nick Knight, founder and director of ShowStudio, who has curated the exhibition.
In July it was announced that the brand had teamed up with Gett to offer consumers an on-demand champagne service.
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