Viagra Connect "Love story" by VMLY&R

Viagra Connect aims to break taboos around erectile issues with a love story exploring modern masculinity and intimacy.

A two-minute animated film marks a change in tone for the brand, which previously connected erectile problems to control and performance. The latest work takes a more emotional perspective, portraying the struggle as a common health issue that can be caused by the stresses of modern life. It follows one couple as they grow increasingly distant and struggle to maintain their sex life while juggling work demands and the distractions of technology. In the end, they put aside their phones, job pressures and anxiety to connect.

Viagra Connect said it wants to erase stigma and start an open conversation about erectile issues. While erectile dysfunction has historically been associated with a lack of masculinity, the campaign shows how factors including stress, work and poor eating habits can trigger the issue and cause barriers in relationships. 

Credits

Commercial lead
Marketing director
Marketing managers
Trade marketing manager
Medical lead
Digital marketing lead
Digital marketing manager
Pharmacy business director
Agency
Chief creative officer
Creative director
Chairman
Chief strategy officer
Strategy director
Strategist
Senior producer
Global brand director
Senior account director
Senior account manager
Design director
Production
Executive producer
Producer
Animation and visual effects
Director
Account services
Creative direction
Producer
CGI supervisor
Technical director
Technical supervisor
Storyboard and animatic
Animation supervisor
Lead modeller
Lead look development
Composition supervisors
Color grading
Sound
Sound design, mix and music arrangement
Audio producer
Music supervision

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