Vice Media TV channel to launch on Sky in UK

Vice Media is to launch a TV channel, called Viceland, on Sky in September as the youth-oriented online news and lifestyle brand seeks bigger audiences.

Viceland to enter the UK market after launching in the US and Canada in February
Viceland to enter the UK market after launching in the US and Canada in February

Vice’s creative team will develop UK programming for the 24-hour channel and Sky's sales team, Sky Media, will handle ad sales for Viceland.

Subscribers to Sky and its streaming service, Now TV, will get on-demand access to Viceland shows ahead of broadcast and will be able to "binge" on a whole series immediately after the first episode is transmitted.

21st Century Fox, the 39 per cent controlling shareholder in Sky, has a stake in Vice Media. Sky’s chairman, James Murdoch, also sits on the board of Vice Media.

Spike Jonze, the Hollywood film director, is co-president of Viceland and is working on the development of the channel, which will "focus on a distinct, immersive style of original lifestyle and culture content for young viewers".

Viceland launched in the US and Canada in February with original shows such as Weediquette and F*ck, That’s Delicious.

Shane Smith, the co-founder and chief executive of Vice, said: "This is the biggest move yet in our long love affair with our British and Irish audience. Viceland is going to give them a whole new way to experience Vice content — on their own televisions, around the clock."

He founded Vice in 1994 as a magazine but transformed it into an online business valued at over $4 billion, with Fox, Disney and WPP buying stakes.


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