Vicks "Learning to love #TouchofCare" by Publicis Singapore

Publicis Singapore made a four-minute film for P&G's Vicks that is based on a true story of a young man whose life is transformed by an abandoned baby.

Hernando is jobless and drifting when he takes in the orphan and begins to care for him. After a rocky beginning – and with a little help from Vicks – Hernando steps into his new role as a responsible and loving father. The ad was created by Martin Loh and Tricia Matoto, and directed by Sherono Dayoc through Straight Shooters. 


General manager, P&G Healthcare Asia Pacific
Regional associate brand director, Vicks
Country manager, P&G Healthcare, Indonesia & Philippines
Brand manager, P&G Healthcare, Philippines
Creative agency
Chief creative officer, global clients
Creative team
Account planning
Production house
Post production house
Sound design
Executive producer, SSMI
PR agency
Team lead
Account lead
Planning lead