AdvertiserProcter & Gamble
Publicis Singapore made a four-minute film for P&G's Vicks that is based on a true story of a young man whose life is transformed by an abandoned baby.
Hernando is jobless and drifting when he takes in the orphan and begins to care for him. After a rocky beginning – and with a little help from Vicks – Hernando steps into his new role as a responsible and loving father. The ad was created by Martin Loh and Tricia Matoto, and directed by Sherono Dayoc through Straight Shooters.