Victor Sahate joins AnalogFolk as ECD

AnalogFolk has appointed Victor Sahate as its first executive creative director.

Victor Sahate: appointed as AnalogFolk's first executive creative director
Victor Sahate: appointed as AnalogFolk's first executive creative director

Sahate joins from Syzygy, where he held an equivalent role. He will now oversee AnalogFolk's 12-strong creative department, working on a client list that includes Seat, Malibu, Cancer Research UK and Sony Ericsson.

AnalogFolk has been without a lead creative figurehead since July 2009, when its creative partner, Matt Hardisty, left to join Mother.

Bill Brock, the founder of AnalogFolk, said: "Our focus on making and marketing innovative experiences that create value for people and brands becomes even clearer and more ambitious with Victor on-board."

Sahate had been at Syzygy for just over a year, working on campaigns for Mazda and Mercedes-Benz.

He said: "It's amazing to join AnalogFolk at such an exciting time. I was attracted to the agency's vision regarding the importance of creating value through interaction."

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