hires Alpha Century for TV and digital ads, the online bathroom retailer, has appointed Alpha Century to launch an ad campaign. 2015 Easter TV campaign 2015 Easter TV campaign

The agency has been asked to launch a new TV ad, digital banners and online content as the East Yorkshire-based brand seeks to "emotionally" broaden its appeal.

Ben Padley,’s chief marketing officer, said: "With the ambitious plans we have for, we needed an agency with creative flair and expertise across traditional and new media.

"The Alpha Century team has quickly demonstrated it has the smarts and the imagination to take us to the next level – and beyond."

Alpha Century was launched in 2013 by Hugo Feiler, a former managing director of Grey London, and Barnaby Girling, a former creative director of Holster Studios.

The creative agency is backed by the7stars as a minority shareholder, while Feiler and Girling own 85 per cent of the company between them.

Feiler, the managing director at Alpha Century, said: "We’re thrilled to be partnering with, an extraordinary team with extraordinary plans to shake up their category.

"It was clear from the outset that we’re very much kindred spirits."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content