- Vidal Sassoon, a division of Procter & Gamble, has centralised its advertising globally into Leo Burnett by awarding it its European and US advertising, which the agency adds to the Asian and Latin American duties it already holds.
The business was previously handled by Euro RSCG both in the US and Europe. No other agencies were thought to have been involved in the realignment.
According to Denis Beausejour, P&G's vice president of advertising: "We're now managing Vidal Sassoon as a global brand and in this case it makes sense to work with a single global agency."
In the US Tatham Euro RSCG maintains a hold on several P&G beauty brands including Max Factor and Secret.
