Video: Award entry tips from Campaign Tech Awards chief judge Graham Bednash

Campaign tech awards chief judge Graham Bednash shares the criteria he looks out for in an awards entry and provides several tips for entrants.

Bednash, who is the UK consumer marketing director at Google looks out for entries that add value to culture and are surprising and original. 

If the campaign is built on an interesting insight, award entry writers should also be sure to bring it out and highlight how they arrived at the insight. 

Finally, good campaigns put the user first. Beyond the cool tech and the brilliant idea, it has to put the end-user first. 

Watch on for his tips on writing award entries and the tech he'd like to see used in this year's awards entries. 

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content