Video: Campaign talks to M&A experts about management consultants buying agencies

This session featured Tristan Rice, partner at SI Partners, Lorna Tilbian, head of media at Numis Securities, Mark Creighton, chief operating officer of Dentsu Aegis Network, and James Freedman, executive chairman of Zone.

They talked to Gideon Spanier, head of media at Campaign,at our breakfast briefing about the outlook for M&A in the agency sector, following Accenture Interactive's acquisition of Karmarama.

Rice said demand from buyers has increased but was also confident that agency groups would not let the consultants "eat their lunch" while Creighton said the big agencies were still not coming up against consulting firms much in pitches.