Video: Carl Johnson on a 'nearly brilliant' idea that wasn't brilliant enough

Anomaly's CEO discusses how close his agency came to launching the first YouTube celebrity sponsor

"A lot of the things we've done are nearly brilliant — but 'nearly' is of no use to anybody."

That's the moral of a story told to Campaign by Anomaly Global CEO Carl Johnson, reflecting on an effort seven years ago to capitalize on the success of an early YouTube star.

The woman had a following, and Anomaly was able to pair her with a makeup manufacturer and a distribution deal with Sephora. Only one piece was missing. ... Watch the video to learn why the plan was nearly brilliant.