Video: Drive's 4D projection for Swedish hotel launch

Drive Productions collaborated with Park Village to create a 4D projection for the launch of a luxury hotel in Gothenburg, Sweden on 26 January.

Drive 4D projection for Swedish for hotel launch
Drive 4D projection for Swedish for hotel launch

The show for Clarion's new hotel projected graphics accompanied by specially-composed music onto the building, which was formerly Gothenburg’s post office.

The graphic sequence narrated the building’s heritage as a post office and its transformation into a contemporary hotel: the Clarion Hotel Post. Fireworks, a performance from Swedish pop bands and a VIP party for 2,500 people in the hotel followed the projection.


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