Video Networks ties in BBC Worldwide for licensing deal

Video Networks, the commercial video-on-demand service, has secured a licensing deal with BBC Worldwide to add 600 hours of BBC programming to its output.

Video Networks, the commercial video-on-demand service, has secured

a licensing deal with BBC Worldwide to add 600 hours of BBC programming

to its output.



With a dramatic increase in its programming content, Video Networks

hopes to attract a substantial increase in its existing base of only 600

subscribers.



Once audience figures increase, the North London-based company will seek

out on-air advertisers.



The company is in sponsorship and promotion talks with potential

advertisers and plans to provide home shopping services, home banking

and a high speed internet service to consumers by the end of the

year.



Video Networks’ Homechoice is the first commercial video-on-demand

service in the UK and offers consumers a range of programming from

Hollywood films to cinema classics. It also runs a range of commercial

TV programmes, including sports, drama, comedy and music videos.



For pounds 6 per month, consumers can subscribe to the service, which is

broadcast via a set-top box installed at an additional fee.

Subscriptions range from basic services to a premiere membership, where

viewers pay an additional charge for a more extensive film service.



Rupert Gavin, chief executive of BBC Worldwide said: ’Video-on-demand

and interactive television services are now part of broadcasting in this

country. BBC Worldwide fully intends to play its part in the converging

world and this marks our first step into the interactive television

arena.’