Video Networks, the commercial video-on-demand service, has secured
a licensing deal with BBC Worldwide to add 600 hours of BBC programming
to its output.
With a dramatic increase in its programming content, Video Networks
hopes to attract a substantial increase in its existing base of only 600
Once audience figures increase, the North London-based company will seek
out on-air advertisers.
The company is in sponsorship and promotion talks with potential
advertisers and plans to provide home shopping services, home banking
and a high speed internet service to consumers by the end of the
Video Networks’ Homechoice is the first commercial video-on-demand
service in the UK and offers consumers a range of programming from
Hollywood films to cinema classics. It also runs a range of commercial
TV programmes, including sports, drama, comedy and music videos.
For pounds 6 per month, consumers can subscribe to the service, which is
broadcast via a set-top box installed at an additional fee.
Subscriptions range from basic services to a premiere membership, where
viewers pay an additional charge for a more extensive film service.
Rupert Gavin, chief executive of BBC Worldwide said: ’Video-on-demand
and interactive television services are now part of broadcasting in this
country. BBC Worldwide fully intends to play its part in the converging
world and this marks our first step into the interactive television