The ad, for its Passat estate model, features a banker leaving his place of work after being made redundant. He walks around the City of London looking at doom-laden headlines and empty high street shops, singing the Morecambe and Wise track ‘Positive Thinking'.
He steps into a black VW Passat, drives past a truck full of sheep, which are nodding along to the song. The ad, by DDB London, ends with a shot of the car driving toward a light at the end of a tunnel, and the endline ‘One thing you can be sure of'.
Last month, VW rolled out a press and outdoor campaign promoting its vehicle's BlueMotion fuel efficiency technology.