Video: Volkswagen tells consumers to look on the bright side despite the recession

LONDON - Volkswagen is launching a national TV campaign encouraging consumers to be positive during the recession.

The ad, for its Passat estate model, features a banker leaving his place of work after being made redundant. He walks around the City of London looking at doom-laden headlines and empty high street shops, singing the Morecambe and Wise track ‘Positive Thinking'.

He steps into a black VW Passat, drives past a truck full of sheep, which are nodding along to the song. The ad, by DDB London, ends with a shot of the car driving toward a light at the end of a tunnel, and the endline ‘One thing you can be sure of'.

Last month, VW rolled out a press and outdoor campaign promoting its vehicle's BlueMotion fuel efficiency technology.

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