VIDEO: Yahoo! brand is about "being fun, human and personal", says Bridge

Robert Bridge, marketing director EMEA, Yahoo! says the culture within the tech brand is one of being "fun, human and personal".

Robert Bridge, senior director, head of marketing EMEA, Yahoo!
Robert Bridge, senior director, head of marketing EMEA, Yahoo!

Answering Marketing's quick-fire questions, Bridge said: "That's actually really true of working here at Yahoo! - it's a place that has a bit of a laugh, it is very human."

Bridge added his advice to aspiring digital marketers, encouraging them to focus on working hard and citing a recent Asics ad, that professes 'sweat not swagger', as a new personal mantra.

 

Read The Marketing Interview with Robert Bridge here

Video produced by Ben Hall. Follow the producer team on Twitter @BRProducers.

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