Duckworth Finn Grubb Waters will launch its cinema debut work for
HomeChoice, the video-on-demand service from Videonet, this week.
The 60-second spot, called ’control’, breaks in cinemas across London on
Friday. It has been shot so that it appears to interrupt movie-goers’
A revolutionary character appears on screen and tells viewers to ’seize
control of your TV’. He appears to have convinced the cinema
projectionist to join in the attack by playing a prepared demonstration
of what HomeChoice has to offer.
He demonstrates some of the channel’s best features, such as being able
to pause, forward and rewind films as and when you want to.
The character is eventually dragged away by security guards.
’Control’ is being supported by a major press, poster and radio campaign
which will run throughout the spring.
To use the HomeChoice service, viewers get a set-top box and pay an
HomeChoice offers a variety of the latest Hollywood releases and classic
films as well as comedy, drama, sport and music programming. Home
shopping and banking and a high-speed internet service will also be
added to the range of services from the end of the year.
Consumers can subscribe to HomeChoice from as little as pounds 5.99 a
month with a special introductory offer of pounds 13.99 a month for the
complete range of subscription services. Films can be rented for 24
During that time customers can watch them as often as they like. Prices
range from pounds 1.99 for library titles to pounds 3.49 for new
’Control’ was written by Brendan Wilkins, art directed by Paul Hancock
and directed by Mike Mylod through Channel X. Media planning and buying
are through Motive.