View: the best of Instagram's debut ads from Starbucks to Waitrose

As Instagram ads go live this week, we bring you some of the best creatives from Starbucks, Channel 4, Rimmel, Sony and Waitrose in one place.

  • Channel 4

    Channel 4

  • Rimmel London

    Rimmel London

  • Rimmel London

    Rimmel London

  • Sony Music

    Sony Music

  • Starbucks

    Starbucks

  • Starbucks

    Starbucks

  • Waitrose

    Waitrose

  • Waitrose

    Waitrose

of

Estee Lauder and Cadbury are also among the advertisers, who are all clients of Omnicom Media Group, to go live on the platform this week.

The ads appear as sponsored photos or videos in the app's main feed. They are identified with a sponsored label and brand logo or other image, but are otherwise similar to the photos and videos users see in their feed.

Scroll through the gallery above or click on the brand link below to see the enlarged Instagram posts

Channel 4 advertises its new programme Educating the East End.

Rimmel suggests taking a break from homework to paint your nails.

Sony uses Instagram to promote popstar Olly Murs.

Starbucks suggests using its coffee to warm your hands as the cold sets in.

Waitrose shows ingredients for making crunchy maple toffee apples.