The Village Communications picks up Caesars Entertainment UK media business

Caesars Entertainment UK, the gaming and hotel business, has appointed The Village Communications to handle its media planning and buying.

Caesars Entertainment UK: appoints The Village Communications
Caesars Entertainment UK: appoints The Village Communications

The shop will help build awareness of the brand, in particular for London-based The Casino at The Empire.

A campaign will run through digital, OOH and print channels and will roll out across all Caesars Entertainment’s casinos at the end of the month.

Sarah Sculpher, the marketing director at Caesars Entertainment UK, said: "We have already seen some tangible results as a result of our initial brand campaign.

"Our profile has increased dramatically in the UK and we can see for ourselves the critical role media has played in building our business in this market.

"We are looking forward to working with The Village Communications to further establish our brands in the UK."

Caesars Entertainment UK is also planning a campaign in the run-up to Christmas.

Richard Cox, the founder of The Village Communications, said: "Caesars Entertainment is a massive global enterprise, which presents us with an exciting opportunity to develop and strengthen its profile here in the UK."

Caesars Entertainment UK’s creative business is handled by My Agency.

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