Delaney Fletcher Bozell has created a tongue-in-cheek launch ad for
Ambrosia’s new Creamy Crunch Custard, using an adapted version of the
Village People’s hit, In the Navy, as the soundtrack.
The song is sung by a man from the West Country riding a cow and wearing
a tweed cap, and by actors dressed up to look like the original Village
The man and his cow progress through London traffic as he sings ’In the
country ... we’ve got a healthy appetite’ and ’... I like mine with my
oats on top’ to the tune of the disco classic. They make their way to
the motorway and then finally to the green hills of Devon.
A voiceover announces the launch of the custard topped with crunchy
The ad then finishes with the man singing, ’Say ooh arr to Ambrosia’,
followed by the strapline, ’Devon knows how they make it so creamy.’
The ads were art directed by Gary Betts, written by Malcolm Green and
directed by Theo Delaney through Tomboy Films.
The agency has also unveiled its first campaign for UK Horizons. The
press, TV, poster and radio commercials will break this week and
highlight the channel’s varied programming. They use the line: ’UK
Horizons - TV that makes life worth watching.’