Vimto celebrates the unique in all its forms with a duo of ads.
The first ad shows a sweet-toothed hedonist as she tries out a series of quirky hobbies, from fishing and snow sports to sumo wrestling and feeding a banana to a llama. "If you try things you don't like then you’ll find what you do, and you’ll be that step closer to discovering you," a voiceover says as the ad’s protagonist engages in a spell of cowbell ringing with Alpine brothers.
A second 20-second spot stars a brother and sister as they build duvet forts, rock out in the living room and show off their basketball skills, ending with the tagline: "Find your different".
The campaign comprises TV, digital and outdoor activity, and will run until 13 June. It was written by Harry Iddon and art directed and directed by Seb Jamous.