Vimto "I see Vimto in you" by Quiet Storm

Vimto's quirky campaign targets teens who want to be accepted for their individuality.

Created and produced by Quiet Storm, the ad subverts expectations and encourages rule-breaking by telling viewers to close their eyes while referencing the film that people are there to watch. It will debut on TV during Love Island on 4 June and include a personalised Snapchat lens and partnership with Unilad. The film was directed by Trevor Robinson.