Vintage egg ad banned in regulatory farce

The Broadcast Advertising Clearance Centre has banned a rerun of the iconic 60s "go to work on an egg" ad that starred Tony Hancock.

The spot for the British Egg Information Service, created by Ogilvy & Mather with Fay Weldon as a copywriter, was set to air to mark the 50th anniversary of the British Lion mark. But the BACC ruled "the suggestion that you should have a couple of eggs every day was not nutritionally balanced".

In response to the ban, the BEIS said: "It was a straightforward piece of advice which seemed to do a generation of Britons no harm at all."

Log on to www.gotoworkonanegg.co.uk to see the spots.

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