Marcus Vinton, Ogilvy & Mather's executive creative director of
digital communication, has quit the agency and is planning to start a
Vinton would not confirm details of his plans, but is understood to be
developing an offering that will combine creative and planning with
It is thought that the venture will get work through deferred client
contracts from other agencies - as yet unnamed, but at the same time
will source its own business.
The new company, headed by Vinton and two others, who have to resign,
may also produce branded TV content targeting the music and
entertainment business sectors.
Vinton leaves O&M after five years. In December 1999, he and the former
managing director, Richard Pinder, set up the agency's interactive unit,
OgilvyInteractive. However, the plug was pulled on their project last
year, with OgilvyInteractive continuing to operate from within
Vinton commented: "O&M has been at the forefront of combining the more
traditional advertising skills with emerging media. I have hugely
enjoyed developing this area. I wish Paul Simons and his team all the
best but have reached a point where it is 'now or never' in terms of
striking out on my own."
O&M's chairman and chief executive, Paul Simons, said: "I think it's
inevitable that Marcus would want to pursue his own vision at some
point. We have benefited greatly from his energy and dedication and wish
him every success in his new venture."
Vinton, 35, was the art director behind the Levi's "fridge"
He has won many awards including two Golds at BTAA and the first Gold
Cyberlion at Cannes for Campaign Live, Campaign Press and Poster and
several entries as well as six D&AD nominations.