VIP, 438 Marketing

VIP, 438 Marketing

Jeremy Lee won’t be kicking the fags any time soon after seeing this spot for VIP e-cigarettes: "Wow. A late contender for Turkey of the Year, this ad – which uses puerile innuendo such as ‘I want you to put it in your mouth, wrap your lips around it and suck’ – looks and sounds like it was created by giggling schoolboys."

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