Virgin Active "Enough" by That Thing

Virgin Active's playful campaign offers a more honest approach to exercise as people undertake their New Year's resolutions.

The campaign by That Thing is part of a wider brand positioning that will roll out in 2019. Instead of pushing gym goers to "do it all", the ad’s more realistic message aims to encourage people rather than make them feel guilty: just doing the recommended amount of exercise in a week is enough. The work was created and directed by Joe Weir and Mark Williams. 

Credits

Chief marketing officer
Head of marketing
Brand director
Agency
Creative director (Words & strategy)
Creative director (Design)
Senior designer
Strategist
Client & commercial director
Account director
Director of production
Film production
Producer
Production manager
Sound designer/mixer
Music company
Post production
Colourist
Production manager
Print production
Retouching
Media agency

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