Virgin Active picks BMB for relaunch

Beattie McGuinness Bungay has won the creative communication brief for the gym company Virgin Active.

Working alongside Virgin Active's internal creative team, BMB, which was appointed without a pitch, will create a campaign to promote the gyms and their services.

The appointment comes in the wake of Virgin Active's £650 million acquisition of the larger Holmes Place chain of health clubs last September. Under the deal, Virgin Active now has 72 clubs in the UK and a member base of 324,000.

The chain is understood to be backing its purchase with an investment of £20 million, a portion of which has been earmarked for an ad campaign. Goodstuff will handle media planning, while Manning Gottlieb OMD will oversee media buying.

Andrew McGuiness, the BMB founding partner, said: "Virgin Active is one of the few true brands in this sector. Our task is simple: deploy our creativity to help it exploit this."

Peter Brennan, the Virgin Active UK managing director, added: "We can think of no other agency that is better."

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