Virgin Atlantic and Delta Air Lines to open pop-up pub with 230 craft beers

Virgin Atlantic and Delta Air Lines are opening a pub with 230 US craft beers with American-themed quiz nights.

Virgin Atlantic and Delta Air Lines to open pop-up pub with 230 craft beers

The Joint Venture pub will be a takeover of The Old Crown in Holborn between 10 and 19 August, and will give visitors a chance to win flights.

The activation aims to give Londoners a taste of the 200-plus destinations that they can fly to in the US. It will also feature a beer wall installation. The experience has been created by US-based agency Figliulo & Partners.

Claire Cronin, senior vice-president for marketing at Virgin Atlantic, said: "What better way to bring people together than over a beer, or better still: 230 beers.

"The Joint Venture will bring a taste of the US to London and through the ever-popular US craft beer scene, show the variety of destinations that UK travellers can fly to with Virgin Atlantic and Delta Air Lines."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now