Virgin Atlantic 'Las Vegas' by RKCR/Y&R

RKCR/Y&R has created a campaign to advertise Virgin Atlantic's new direct route from Manchester to Las Vegas.

The agency has created a press and outdoor campaign using the iconic "Welcome to fabulous Las Vegas, Nevada"sign.

The ad was written by Stephen Moss and art directed by Jolyon Finch and the production company was Act II. The campaign breaks this month and is supported by radio and online. The new Virgin route will operate twice weekly from 3 April 2011.