Manning Gottlieb OMD, Virgin Atlantic's media agency, has developed the idea of taking ads among exclusive property pages. The ads will initially run on the inside front cover of Country Living and the property section of the news magazine The Week, from 7 October.
The spoof ad describes the Virgin Atlantic "property" as: "33,000ft.
A spacious modern residence in a stunning position beautifully refurbished throughout, offering impressive views of San Francisco and New York."
Hamish Rickman, the account manager at Manning Gottlieb, said: "We started with the idea that Upper Class is everything you could ever want and that led us to the property idea. It adds a bit of Virgin-ness to the campaign."
The ad was created by the RKCR/Y&R team Dan Warner and Andy Vasey.