Virgin Atlantic 'poppadom' by Rainey Kelly Campbell Roalfe/Y&R

Virgin Atlantic is promoting its daily flights to Mumbai with a poster campaign by Rainey Kelly Campbell Roalfe/Y&R. The ad, which aims to raise awareness of this relatively new service against competition from more established rivls, is primarily targeted at Indians who fly home for Christmas. The poster shows the sky at night, which is in Virgin's trademark red instead of midnight blue. In the top right hand corner where the moon should be is a half-eaten poppadom. Copy reads "Mumbai. Every night."