Blockbuster has agreed to sponsor a year of programming on Virgin
The sponsorship package includes the rebranding of Virgin’s Movie Chart
Show as the Blockbuster Movie Update as well as spot advertising,
promotions and on- and off-air competitions.
Virgin’s movie programme gives listeners showbusiness news and previews
of the latest releases on film, video and DVD. It is presented by Gail
Porter and Mark Forrest and goes on air twice a week, on Mondays and
The deal with Blockbuster will include off-air support such as in-store
promotions and point-of-sale material as well as a print campaign in the
Virgin Radio will receive branding in Blockbuster’s free magazine The
Scene, which has a monthly circulation of 600,000.
The advertising and sponsorship deal was negotiated by Booth Lockett
Makin on behalf of Virgin Radio, and Piers Skinner, marketing manager at
Skinner said: ’Blockbuster is one of the radio station’s founding
advertisers and the sponsorship deal has reconfirmed the strong
commercial partnership between Blockbuster and Virgin.
’Our involvement with Virgin Radio is the perfect extension of our
advertiser-supplied programme initiative with Channel 5.
’The Movie Chart Show has gone from strength to strength since our
involvement and this agreement with Virgin will increase awareness of
both brands by using through-the-line advertising activity.’